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How we rank Feed :

Feed is your personalized home base within Instagram to help you catch up with friends, family, and interests. This means your feed will have a mix of content from the accounts you’ve chosen to follow, recommended content from accounts we think you’ll enjoy and ads. You’ll also see a mixture of videos, photos and carousels. With any ranking algorithm, how it works can be broken down into steps.

We start by defining the set of things we plan to rank in the first place. With Feed we consider recent posts shared by the people you follow, as well as posts from accounts you don’t already follow that we think you might be interested in. We determine what you might be interested in based on a variety of factors, including what and whom you’ve followed, liked or engaged with recently. We personalize the experience for you to try to strike a balance between content from accounts you follow with content from accounts you don’t follow but might be interested in.